Peak Milk, a dairy brand from FrieslandCampina WAMCO Nigeria Plc, has concluded its World Milk Day 2026 campaign, which featured consumer engagement activities across 15 locations nationwide and a breakfast-themed event in Lagos aimed at promoting nutrition awareness.
- +Peak promotes informed dairy choices for consumers
The “Show Peak Love” campaign was designed to celebrate what the company described as everyday “Breakfast Heroes” while encouraging informed dairy nutrition choices among consumers.
The “Show Peak Love” campaign was designed to celebrate what the company described as everyday “Breakfast Heroes” while encouraging informed dairy nutrition choices among consumers.
According to the company in a statement on Monday, the campaign reached consumers through category education activations, shopper promotions, interactive nutrition experiences, product sampling and reward initiatives.
A key event during the campaign was the Longest Breakfast Table Experience held at Ikeja City Mall, Lagos, in collaboration with lifestyle influencer Asherkine.
The event brought together hundreds of consumers to share breakfast and participate in educational sessions on different milk categories.
Participants were introduced to the distinctions between Full Cream Milk, Filled Milk, Dairy Creamers and Non-Dairy alternatives through product demonstrations, nutrition discussions and interactive activities. The company said the initiative formed part of its efforts to provide consumers with information that could help them make informed nutrition decisions.
The campaign also featured recognition and rewards for selected “Breakfast Heroes” whose contributions to their families and communities were highlighted during the programme.
Speaking on the campaign, Marketing Manager, Peak Milk, Omolara Banjoko, said, “World Milk Day provides an opportunity to celebrate the goodness of dairy while helping consumers make more informed nutrition choices.
“We are delighted by the immense participation and positive response to the ‘Show Peak Love’ campaign. The engagement we witnessed reinforces the importance Nigerians place on nourishing their loved ones and highlights the growing appetite for nutrition education.”
Also commenting on the campaign, Category Brand Manager, Peter James, said, “One of our key objectives this year was to simplify conversations around milk and help consumers better understand the options available to them.
“The enthusiasm and curiosity we saw throughout the activations show that consumers value knowledge that helps them make better choices for themselves and their families. We are proud to have used World Milk Day as a platform to combine celebration, education, and appreciation for everyday Breakfast Heroes.”
The company stated that the campaign aligns with its efforts to promote category education and improve consumer understanding of dairy nutrition. According to Peak Milk, the initiative sought to help consumers understand the distinctions between Full Cream Milk, Filled Milk, Dairy Creamers and other milk alternatives as consumption preferences continue to evolve.
World Milk Day is celebrated globally on June 1 and was established by the Food and Agriculture Organization to recognise the importance of milk as a global food and the dairy sector’s contribution to nutrition, health and livelihoods.
