100 Hours of Style: How ‘The Gathering On 100’ is redefining Nigeria’s fashion economy
The Gathering On 100, powered by MTN, is a 100-hour, high-impact youth culture event held from April 22nd to 26th, 2026, at the National Stadium in Surulere, Lagos, featuring a dedicated fashion runway as part of its daily “100 hours of vibes
The Gathering On 100, powered by MTN, is a 100-hour, high-impact youth culture event held from April 22nd to 26th, 2026, at the National Stadium in Surulere, Lagos, featuring a dedicated fashion runway as part of its daily “100 hours of vibes
The runway showcases emerging and established Nigerian designers, focusing on vibrant local creativity, modern luxury, and bold street styles.
Vibrant & Contemporary Designs: The runway showcases a mix of traditional Nigerian heritage fabrics and modern, contemporary cuts.
“Thrifted Fashion” and Styling: The event highlights innovative styling, including a “Thrifted Fashion: Style Delivered by Laju” spotlight.
The platform serves as a runway for young designers to present high-impact fashion.
High-Energy Atmosphere: The fashion moments are integrated into a larger cultural, musical, and artistic 100-hour experience.
Startup & Fashion Integration: The Gathering showcases the intersection of fashion, technology, and entrepreneurship, highlighting fashion as a viable business
