Meta has launched the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world’, with a strong focus on African cinema as the continent’s film industry gains more global attention.
- +Meta backs Nollywood, South African cinema to expand Facebook influence
The campaign, unveiled ahead of Africa Day on May 25, is themed “Where stories spark community” and highlights how African filmmakers and actors are using digital platforms like Facebook to connect with audiences around the world.
The campaign, unveiled ahead of Africa Day on May 25, is themed “Where stories spark community” and highlights how African filmmakers and actors are using digital platforms like Facebook to connect with audiences around the world.
Speaking on the campaign, Kezia Anim-Addo, communications director for Africa, Middle East and Turkey at Meta, said African storytelling has continued to gain international recognition, with Facebook helping fans and creators build communities around movies, culture and entertainment.
According to her, the campaign has spent the last six years promoting African talent making global impact, but this year’s edition puts film and storytelling at the centre.
“This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these,” she said.
The 2026 edition features a five-part vodcast series profiling leading actors and filmmakers from Nigeria and South Africa. The series is hosted by popular podcasts I Said What I Said and Because We Said So.
Among the featured talents are Kehinde Bankole, a two-time AMVCA winner who has appeared in Netflix and Amazon Prime productions; Linda Mtoba, known for productions including Isibaya and The River; and Nomzamo Mbatha, who starred in Coming 2 America and Shaka iLembe.
Others include Osas Ighodaro, known for The Smart Money Woman, and Tobi Bakre, recognised for roles in Brotherhood and Gangs of Lagos.
Meta said each episode explores the stars’ creative journeys, their global success stories and how they use Facebook to engage fans and grow communities beyond Africa.
The campaign also introduces a new phase of the #ShareYourAfrica challenge, encouraging creators in fashion, lifestyle and dance to use Meta AI tools to produce Reels celebrating African culture and identity.
FK Abudu and Jola Ayeye of I Said What I Said described the partnership as an opportunity to spotlight African creatives making global impact.
Similarly, South African creators Zama Marubelela and Landzy Gama of Because We Said So said the collaboration reflects a growing movement to promote authentic African stories and voices on the global stage.
Industry observers say the campaign reflects increasing competition among global technology platforms to position themselves at the centre of Africa’s fast-growing creative economy, especially Nollywood and South Africa’s expanding film industry, which continue to attract international streaming deals and audiences.
