Cecil Hammond, founder and Chief Executive Officer of Flytime Promotions Limited, marked his birthday on April 8 with a private gathering at Eko Hotel & Suites, attended by a diverse mix of guests from the corporate, business, entertainment, and wider social landscape.
- +Flytime founder Cecil Hammond turns 50
The celebration reflected Cecil’s long-standing influence within the business of live entertainment in Nigeria.
The celebration reflected Cecil’s long-standing influence within the business of live entertainment in Nigeria. Over the past two decades, Flytime has played a notable role in shaping the structure and scale of concert promotion in the country, especially in connecting Nigerian audiences with international acts while supporting the rise of local talent.
Industry observers often point to Flytime’s early market positioning as a key factor in its staying power. At a time when large-scale live events were still finding footing, Flytime introduced formats and production standards that have since become more commonplace across Nigeria’s entertainment landscape.
A highlight of the evening was a performance by Beenie Man, underscoring Flytime Promotions Limited’s continued association with international performers. At the same time, Nigerian DJs kept the mood lively with a steady mix of music. The inclusion of a global act aligns with the company’s long-standing model of blending local and international entertainment offerings
Cecil’s career trajectory has moved alongside changes in Nigeria’s music industry, including the rising global profile of Afrobeats and the growth of live entertainment as a viable commercial segment. While the birthday celebration marked a personal milestone, it also pointed to the steady progress of an industry in which Flytime has remained a constant presence.
