As Nigeria battles low insurance penetration and widespread public distrust of insurers, the Chartered Insurance Institute of Nigeria (CIIN) is launching a nationwide campaign aimed at changing how millions of Nigerians perceive insurance, financial protection, and risk management.
- +CIIN takes insurance campaign to streets in push to rebuild public trust
The institute says the 2026 Insurance Week, scheduled this month will move beyond industry conversations to directly engage the public through grassroots education, advocacy campaigns, youth-focused programmes, and stakeholder engagements designed to demystify insurance and rebuild confidence in the sector.
The institute says the 2026 Insurance Week, scheduled this month will move beyond industry conversations to directly engage the public through grassroots education, advocacy campaigns, youth-focused programmes, and stakeholder engagements designed to demystify insurance and rebuild confidence in the sector.
Speaking during a virtual media briefing, Yetunde Ilori, president/ chairman of Council of the CIIN, said the initiative is part of broader efforts to deepen insurance awareness, counter long-standing misconceptions, and improve financial inclusion across the country.
“We want everyone to be educated about insurance for financial stability and economic growth to counter the misconceptions out there about insurance. We cannot counter such misconceptions in our offices,” she said.
Anchored on the theme, “Insurance: A Future Redefined,” the weeklong campaign seeks to build on the momentum generated during the inaugural edition held in 2025.
In a significant expansion drive, the institute is extending activities beyond Lagos, Ibadan, Port Harcourt, and Kano to additional cities including Abuja, Ekiti, Ondo, Owerri, and Abeokuta, in a bid to reach more Nigerians at the grassroots level.
Among the major highlights of the 2026 Insurance Week is a nationwide fitness and public advocacy walk designed to stimulate conversations around risk management and financial protection among everyday Nigerians.
The institute will also unveil specially curated insurance education books for elementary school pupils as part of efforts to introduce insurance literacy at an early stage and nurture future industry professionals.
To address growing public skepticism about insurance, Ilori said the event will feature a dedicated panel session involving non-insurance professionals who will openly share their perceptions, concerns, and expectations about the industry.
CIIN also plans to intensify talent development initiatives aimed at positioning insurance as an attractive career path for young Nigerians while strengthening the industry’s long-term talent pipeline across Nigeria and the wider West African region.
The week will further recognise individuals and organisations that have contributed significantly to insurance growth through awards and the appointment of new insurance ambassadors.
According to her, the institute is also engaging strategic stakeholders through one-on-one interactions as part of broader efforts to build a more sustainable insurance sector, deepen penetration, and improve public trust in insurance services across Nigeria.
