Founder of Erumedia Group and Pressford, Ayobami Eruobami, has emphasised the growing importance of Lifestyle Public Relations as a strategic tool for entrepreneurs, creatives and business owners seeking to build trust, visibility and long-term brand growth in today’s digital economy.
- +Entrepreneurs urged to pay attention to public perception
In a statement released by Erumedia Group, Eruobami said consumers now connect with personalities, authenticity and perception as much as they do with products and services.
In a statement released by Erumedia Group, Eruobami said consumers now connect with personalities, authenticity and perception as much as they do with products and services.
“In today’s digital age, people no longer buy into businesses alone; they buy into personalities, lifestyles, perception and authenticity,” he said in the statement made available on Thursday.
According to him, Lifestyle PR has played a significant role in the growth of his personal brand and the visibility of his companies over the past five years.
“For the past five years, Lifestyle PR has been the primary strategy behind the growth of my personal brand and the visibility of my companies, Erumedia Group and Pressford. It has shaped how people perceive me, how brands relate with me, and ultimately why many clients choose to work with me,” he stated.
Eruobomi noted that while many people associate Lifestyle PR with luxury, fashion or aesthetics, the concept extends beyond appearances. He described it as intentional perception management through everyday living, personal branding and consistent public positioning.
“Lifestyle PR is about intentionally communicating credibility, ambition, confidence, growth and influence through the lifestyle people consistently see around you,” he explained.
He stressed that trust remains a critical factor in business relationships, adding that clients often evaluate the personality behind a brand before committing to services.
“Before clients pay for a service, they first buy into the person behind the brand. They observe how you speak, how you present yourself, the environments you move in, the quality of your network, your consistency, and even how you live your daily life online,” he added.
The media entrepreneur further revealed that many of his clients were attracted to his brand through perception rather than direct advertising.
“They saw a lifestyle that reflected structure, exposure, professionalism, visibility and growth. That perception gave them confidence that I could represent their brands properly and manage their reputation professionally,” he said.
Highlighting the distinction between corporate PR and lifestyle PR, Eruobomi explained that while corporate PR establishes authority, lifestyle PR creates emotional connection, relatability and aspiration.
“This strategy has significantly contributed to the positioning of Erumedia Group as a modern communications brand focused on public relations, media visibility, online reputation and influence management,” he noted.
He also said the strategy has contributed to the growth of Pressford as a platform associated with digital visibility and strategic media communication.
Eruobomi, however, clarified that lifestyle PR is not about projecting a false reality but about aligning one’s public image with professionalism, trust and excellence.
“In the modern business environment, perception influences opportunity. Investors, clients, collaborators and even media platforms often respond first to visibility and presentation before discovering competence,” he stated.
He urged entrepreneurs, founders, creatives and communication professionals to become more intentional about their public positioning and online presence.
“Your lifestyle, online presence, communication style and personal image have become part of your business assets,” he said.
According to him, lifestyle PR has evolved beyond branding into a broader growth strategy capable of attracting opportunities, building trust and expanding influence across industries.
“As communication continues to evolve globally, one thing remains clear: people connect with people before they connect with companies. And in many ways, Lifestyle PR has become the bridge between visibility, trust and business growth,” Eruobami concluded.
