International Breweries extends Budweiser portfolio to Eastern market

International Breweries Plc, a member of ABInBev, has extended the Budweiser portfolio to consumers across Eastern Nigeria.

In an event held recently in Asaba, the brand pulled out all the stops to introduce Budweiser Royale- a super-premium variant crafted for those who demand sophistication, smoothness, and a bold flavor profile.

The launch, according to a statement was a masterclass in elegance, attended by a guest that included traditional rulers in the East alongside business moguls, entertainment heavyweights, and top-tier influencers.

Speaking at the launch, Nick Kade, Managing Director of International Breweries PLC, expressed his excitement about the brand’s reception in the East, “The East is a market that truly appreciates quality and success. With Budweiser Royale, we are bringing a product that matches the ambition and lifestyle of our consumers here. It is more than just a beer; it is a symbol of achievement and refinement.”

Bamise Oyegbami, Marketing Director of International Breweries PLC, mentioned that central to the brand’s identity is the “All Rise” campaign, a call to celebrate growth, progress, and self-confidence. He noted that the brand was developed with the modern Nigerian in mind. “Our consumers know quality when they see it. Budweiser Royale delivers a rich drinking experience without losing balance. ‘All Rise’ is an invitation to step up and uphold a higher standard in everything one does.”, He said.

Expanding on the creative vision, Marketing Manager, Budweiser, Olajumoke Okikiolu, highlighted that the brand is built around the authentic stories of ambitious Nigerians.