Play Network Partners MediaKing to Deploy Free Smart Wi-Fi Network Across Nigerian Cities
European smart technology company MediaKing has entered the Nigerian market through a partnership with Play Network Africa to deploy what could become one of the country’s largest free high-density public Wi-Fi networks.
European smart technology company MediaKing has entered the Nigerian market through a partnership with Play Network Africa to deploy what could become one of the country’s largest free high-density public Wi-Fi networks.
The initiative, launching under MediaKing Nigeria, will begin with deployments in Lagos and Abuja, targeting between 5,000 and 10,000 hotspots per major city in its first phase.
The underlying technology has already been deployed in European cities such as Split, where MediaKing introduced a high-density public Wi-Fi system across popular public spaces, including the city’s waterfront and central commercial zones, engineered to handle thousands of concurrent connections.
Darko Kraljevic, Founder, MediaKing noted, “The environments we’ve deployed in across Europe, particularly in cities like Split, are high-traffic and demand consistent performance under pressure. What we’ve built is a system that doesn’t degrade as more people connect, it scales with demand. That’s exactly what makes it suitable for cities like Lagos and Abuja, where density is not a challenge, but the defining condition.”
The Nigerian rollout will prioritise high-traffic environments such as markets, transport hubs, commercial centres, schools and hospitals, where demand for reliable internet access remains high.
Unlike traditional public Wi-Fi systems that often struggle with congestion, MediaKing’s platform uses cloud-managed infrastructure designed to support thousands of simultaneous users per hotspot without performance degradation.
Beyond connectivity, the system also integrates a Wi-Fi Billboard communication platform, enabling governments, institutions and businesses to communicate directly with users when they connect to the network.
The platform also generates aggregated data insights, helping institutions and brands measure engagement and understand usage patterns across connected zones.
Speaking to this, Afam Anyika, CEO, MediaKing Nigeria, added,
“This goes beyond providing access, it creates a platform where communication, visibility, and infrastructure come together. It opens up new opportunities for advertising, strengthens how institutions engage the public, and lays the groundwork for smarter, more connected cities.”
MediaKing says the Nigerian rollout will also focus on building local technical capacity, including training Nigerian engineers and developing local operations to support long-term deployment.
At scale, the company believes the infrastructure could support digital inclusion, smart city initiatives and new technology-driven communication channels across Nigeria.
